How Gamification Can Benefit Businesses

Gaming on PC

Gamification has been adopted by many businesses as a method of engaging customers for a long time now. Examples include slot machines, poker, and casinos, which are particularly successful in improving winning rates and retention. Gamification also offers a lot in terms of motivating employees, such as reward points, badges, and even money.

The idea of applying gambling principles to business activities came about because of the need to increase efficiency. Inefficient business operations can lead to a lot of lost opportunities, and gamification offers a solution to this problem. A business can apply the theory of gamification to all aspects of its operations.

Areas in Which Gamification is Commonly Used

Sales teams

Sales teams frequently use gamification to reward high performance. They give out prizes and cash bonuses, and the more the team achieves, the better their chances of securing larger bonuses. Likewise, service teams can use gamification to encourage people to use their services by presenting games that require a solution and having them compete with others.

Marketing campaigns

Gamification can also be used in marketing campaigns. Companies that want to promote their products or services can adopt this strategy. It has been found to be more effective than traditional forms of advertising, like TV advertisements and billboards. Some companies even claim that gamification has completely solved their advertising problems.

Customer relationship management

Gamification has been put to use in many business tasks, including Customer Relationship Management. Many companies are now employing CRM strategies that include gamification. Gamification is also used in training and development, where game mechanics are embedded into the routine, and the company can train and develop its employees using a given strategy.


Gamification can also be applied in surveys. In this type of gamification, you are simply required to complete surveys online by providing answers to questions related to your business. The points that you accumulate in the surveys are added up, and you can use these points in different ways. For instance, some companies use these points to give away discount cards. Businesses all around the world have widely adopted this form of gamification.

To Sum Up


The best thing about gamification is that it is very open-ended, and there are no limits to how many things you can gamify. You can simply adopt the strategy wherever it fits into your business. Of course, it would be best to balance its implementation with other types of management techniques. After all, it should work hand in hand with the other management tools and processes.

There are many types of gamification that you can apply in your business. In fact, you should be able to come up with many ideas on your own. However, it would be best to choose a strategy that will work well with your business. By looking for a good strategy, you will be able to make the most out of the available gamification tools.


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